It’s already been six months since Julie joined the Invino Event team. How time flies! However, I still remember the incredulity that could be seen on some faces when I made this decision last summer: to hire a work-study student to accompany me in the communication of Invino Event, while the event industry was going through an unprecedented crisis? What madness!
What madness? What an intuition, yes.
You are beginning to know me: I am an optimist by nature, I look to the future, I believe in the future. If the financial aid from the State also tipped the balance in favor of recruiting Julie, it was above all my intuition that weighed in the equation.
For me, recruiting a student on a work-study program meant giving a chance to a student and to the company’s development. At a time when the wine event industry was at a standstill (or almost), it seemed crucial to me to be able to move forward on several projects despite everything. The objective: to bounce back better. Alone, we go faster; together, we go further.
Of course, I understand the companies that have become more cautious in their recruitment of apprentices. Because of course, it was an additional risk. I moderated the risk by making sure that I recruited a person who was in line with my values and my way of working; today, Julie and I form a serious, reliable team, concerned with the smallest detail. Far from the “photocopy internship”, I delegate to her real marketing/communication missions around Invino Event animations, with all the stakes that this entails.
Julie has merit. My apprentice is discovering the job market through the prism of the crisis. In spite of her youth, she is teleworking at least one day a week, with all the autonomy that this requires (and where, just over a year ago, this formula was sometimes inconceivable for an employee).
She discovered and developed a versatility that helped us to move forward at all levels, in all our ideas: development of our virtual tasting workshops,optimization of our visual identity, launch of the podcast You are going to create a sensation!logistical management of customer needs, press relations actions…And we still have plenty of other projects!
In a few months, the small company I manage in this particular context has been able to give itself the means to move forward. A question of karma, law of attraction, opening of chakras… one can find many names for this decision. I reached out to Julie because I felt that this young student could bring me a lot on a strategic and human level. I don’t regret anything: the return of the favour is there, my apprentice returns it to me well.
In Julie’s class, some students were apprehensive about the start of the new school year, not having found their work-study contract yet, as the first days of September arrived. Others accepted a contract “out of spite”, for lack of anything better to do, because they couldn’t find a position that really suited them.
On LinkedIn, we see publications of young people, creative and competing with imagination, to get noticed and land the grail: an apprenticeship contract that will propel them towards working life. Despite the crisis which unfortunately leaves its mark on this generation… Taking on a whole army of work-study students at Invino Event would of course not be the solution to help them. But, crisis or not, I chose to give a chance to an efficient and resourceful apprentice. And this is clearly bearing fruit.
Khadija BEN AMMAR.
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